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direct bank (immediate bank) is a bank with no branch arrange that offers its administrations remotely by means of web saving money and phone keeping money and may additionally give access by means of ATMs (regularly through interbank system organizations together), mail and portable. By killing the expenses connected with bank offices, direct banks can make huge reserve funds which they may go on to customers through higher premium rates or lower administration charges.

The idea of a direct bank picked up noticeable quality with the appearance of web keeping money innovation in the mid 1990s which prompted various direct banks being made, albeit numerous were possessed by customary banks. Various direct banks offer just online investment account and these banks normally offer higher premium rates than their conventional rivals as these banks can be exceptionally taken a toll proficient to work. Since mid-2000s online and phone keeping money has turned into a backbone of retail saving money and most banks have fused these into their center administrations and changing or decreasing their branch system to reflect the points of interest that immediate banks have.

History




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One of the world's first fully functional direct banks was First Direct, which launched telephone banking in the United Kingdom on 1 October 1989. A subsidiary of the then Midland Bank, it pioneered the concepts of no branches and 24-hour service through a call center. The commercialization of the Internet in the early 1990s was the biggest driver in the creation of full direct banking models. As the Internet became more widely accessible, traditional banks sought to reduce operational costs by offering internet banking services.
At the same time, internet-only banks or "virtual banks" appeared. These banks did not have a traditional banking infrastructure, such as a branch network, a cost-saving feature that allowed many of them to offer savings accounts with higher interest rates and loans with lower interest rates than most traditional banks. Virtual banks could operate virtually from a single PC and server administration without a substantial infrastructure. However, there was an initial consumer hesitation in conducting monetary transactions over the Internet, especially with an entity that they could not deal with face-to-face.
One of the first fully functional direct banks in the United States was the Security First Network Bank (SFNB), which was launched in October 1995, and was the first direct bank to be insured by the Federal Deposit Insurance Corporation. Though SFNB did not make much profit in its initial years, it demonstrated that the concept of direct banking could work.
One of Europe's first full-service direct banks was First-e, launched by ENBA, a Dublin-based internet incubator company under the banking license of French bank, Banque d'Escompte. First launched in the United Kingdom in September 1999, it garnered appreciable attention, resulting in more such ventures all over Europe. After about two years of operations, it shut down its operations during the dot-com bubble bust. Although Egg Bank, launched earlier in October 1998 by Prudential plc, was touted to be a direct bank, initially it was not a full-service direct bank.
Asia's first direct bank was finatiQ, a division of the Oversea-Chinese Banking Corporation (OCBC) of Singapore, launched in April 2000. It was shut down in 2011 and its operations merged into the mainstream banking structure with its parent OCBC saying that "Internet Banking has since become a core part of OCBC Bank’s multi-channel strategy – which also encompasses branches, ATMs and Mobile Banking".

Noteworthy direct banks around the world


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  • Ally Bank, part of Ally Financial
  • Capital One 360, part of Capital One Financial (originally ING Direct US division)
  • Discover Bank, part of Discover Financial Services
  • EverBank Direct, part of EverBank
  • First Direct, part of HSBC
  • ING Direct, part of ING Group
  • RaboDirect, part of Rabobank
  • Simple, part of the BBVA Group
  • Tangerine Bank, part of Scotiabank (originally ING Direct Canadian division)
  • Telenor banka, part of Telenor Group
  • UBank, part of National Australia Bank
  • ZUNO Bank, part of Raiffeisen Zentralbank or Raiffeisen International Bank



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